Differences Between White Labelling and Private Labelling
We get asked this a lot, and for good reason too! as one will be more suited for one business but another may be more beneficial for another business. Lets delve into what they mean
What is Private Labelling?
A Private Label Product is usually made by a manufacturer solely for one Brand. So if you wanted Private Labelling, you would be the only business who can sell that product including the Base product (Shampoo for example) and the branding on the product. Its yours!
What is White Labelling?
A white Label Product is a item made for rebranding. This means you can buy the base product (Shampoo for example) and label it the way you want. This is usually less expansive than private labelling because you are putting your branding on a already made product.
What Should I Choose?
Good question! It depends on your goals. If you want a quick turn around time, on products that have already been tested and approved we would suggest go for white labelling, in most cases it is also the less expensive route to take. All this would require is to choose the product you want and brand it. So why would i want to do Private Labelling? This route is completely bespoke and no one would have your product.
A simple way to think about it
White labelling - is like a Watch in any colour with a choice of different straps, different dials and a gorgeous gift box, which is less expensive and quicker to make
Private Labelling - is like walking into a jewellers and getting your wrist measured and getting it hand crafted with every part chosen by you. More expensive but completely unique!
How to choose a Good White/ Private Label Manufacturer
There are quite a few around but you want to choose one which is trusted and tested
Things to think about when choosing:
- Try their samples, the most important thing is... Do you like it?
- Look at their turnaround times, are they fast?
- Are they clear on pricing, nothing worse than hidden fees!
- How they handle product issues or damaged goods
- Are they helpful on the phone?
Once you have found a White or Private Label Manufacturer, and you are happy with their service its time to think how to market your products to establish a strong online presence. This will be the next Featured Article.